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Service Management and Marketing: Customer Management in Service

by Christian Gronroos

ISBN 13: 9780470028629

Format: Paperback (496 pages)
Publisher: John Wiley &Sons
Published: 19 Jan 2007

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In Search of a New Logic for Marketing: Foundations of Contemporary Theory

by Christian Gronroos

ISBN 13: 9780470061299

Format: Paperback (236 pages)
Publisher: John Wiley & Sons
Published: 12 Jan 2007

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